Portfolio
As an Elder Millennial, my career has taken some pretty interesting twists and turns. From graduating during the Great Recession to weathering the changes to the digital media landscape, I’ve lived on LiveJournal, witness the glory days of blogs, and ridden out the rise and recent self-immolation of Twitter. Half of my clips are at least a decade old and thus have been lost to the Grand Server in the Sky because we are all, like Keats, writing our name in water.
But through all of this, one factor has remained the same: I love to write. I love to research. I love to stay on top of the ideas and shifting narratives that matter to readers. And most of all, I love stories.
Below, you’ll find some of those stories and how I’ve told them.
a couple o’ clips just for you:
Some of the cool stuff I’ve made.
For the 2024 Holiday season, I worked with ad agency Pollinate and Oregon Lottery on the visual collateral for the annual ticket launch. This included a full day photoshoot for each ticket — a day which began with little to no art direction to speak of, leaving us loads of creative freedom.
It was a lot of fun to showcase the personality of each ticket, thinking specifically about how we could shoot them with an eye toward social and digital marketing. As we designed each individual set for each ticket, I was writing captions and email copy in my head — a rare moment of vertical marketing! Additionally, since I would go on to write all of the copy for the Holiday ticket marketing (including billboards, in-store material, digital copy, and more), my intimate familiarity with the still and video imagery made it easier to work across departments (web, design, external communications) to needs and ideas.
You can also see me in this TikTok ad that we made; I came up with the idea, shot, and edited it. I also conceived of the rest of the digital ads and organic material for the season, including this one and this one (and yes, that’s my voice-over on the last one).
As the interim communications manager for America Walks, I created blog posts, marketing collateral, a social media calendar, graphics, email marketing schedules, and much more.
In this role, I created a new model for content creation, streamlined the voice of the organization, and helped further the important work of this national nonprofit. I also helped refresh and revitalize the organization’s SEO and social platforms to achieve maximum visibility in critical communities.
One of my favorite elements that I brought to America Walks was the way that we turned the organization’s monthly webinars — previously used as live-only content — into evergreen material that lived on the site and continued to drive traffic and gain attention and generate press queries. By writing longer blog posts (essentially recaps) with SEO keywords and specific eye-catching graphics (made by me — we were on a nonprofit budget), we were able to get much more mileage out of content the organization was already creating. It wasn’t a huge lift, but by adding that step to the end of the webinar series, we were able to lift up the work and create a greater draw for future webinar guests.
Washington State University was founded with the goal of making education accessible and integrated into the community. WSU Impact advocates for furthering that mission.
As the digital communications manager for WSU Impact, I’ve overseen a dramatic overhaul of the website, the creation of a brand book and voice guide, and the grown of our audience.
I also create all of the social media collateral, write and send every email to our members, and hold ongoing conversations with stakeholders.
In the last five years, not one single Legislative session has gone by without our members contacting every single member of the House and Senate on key issues like COLA adjustments, healthcare for students, and funding for new degree programs like cybersecurity.
For more than four years, I worked as a consultant with the King County government, acting as the Digital Media Manager. Specifically, I worked to craft messaging, email copy, and social media material for the King County Executive.
In this role, I was responsible for helping create copy and content to spread big ideas — including information about changes to public transportation, important resources during a generational ice storm, and health warnings at the beginning of COVID-19.
I worked with King County Public Health, Metro Transit, Region Animal Services, and other branches of government to make information available and accessible to the public. I also helped write talking points and refine messages for press conferences.
Other assorted clients:
Since 2016, I’ve worked as a freelance political consultant and digital media manager. This includes starting a social media plan from the ground up, including creating the collateral and executing the deployment based on campaign notes, briefs, and polling data.
My clients have included: Members of the United States Congress, members of the Washington State House and Senate, Check My Ads, Economic Opportunity Institute, Hero House NW, Real Change, and my own podcast, Spotless.
I’ve written speeches, talking points, email messaging, and content calendars for candidates and campaigns, including campaigns for the city council and mayor of Seattle, as well as local and statewide ballot measures in Washington and Oregon.
